If you are a small business owner, or even a young aspiring professional, you need a presence on social media business professional networks. The leader in business networking social media is LinkedIn. LinkedIn provides professional networking, displays resumes and portfolios, and functions as an employment resource for companies, students, and job seekers. Door, frame and hardware distributors are now discovering the benefits of creating a LinkedIn profile for themselves and their company.
According to TheBalanceSmallBusiness.com, reports from 2020 found that LinkedIn had 722 million professionals who use the platform to further their business and careers. If you are not yet on LinkedIn don’t worry, the process of setting up a profile is not challenging. You can access LinkedIn online and through mobile apps, users get to decide how much or how little information and content they share. Here at Software for Hardware, our staff have created their own LinkedIn profiles.
LinkedIn works similarly to most social media sites but takes a professional edge. LinkedIn offers you the ability to create a profile and post content to your network. While Facebook or Twitter focuses on entertainment, sports, personal humor, etc. but LinkedIn content targets professional, business and education. LinkedIn technology can definitely benefit a door, frame and hardware business.
Strategic Factory states that there are numerous benefits to starting a business profile on LinkedIn, the number one reason being it will promote your brand/business. For small businesses within industry specific environments, like door, frame and hardware distributors, LinkedIn can allow for insight on competitors, trends and even growth opportunities. Not only will a business profile showcase products, resources and services, it will get your name out there and attract new customers. Along with gaining more sales, LinkedIn will drastically increase and improve recruiting efforts for new employees. With millions of users across the world, and much of today’s workforce remote, LinkedIn has the ability to reach candidates for any position or role looking to fill within a company.
Ian Oxman, Co-owner Software for Hardware LLC based in Atlanta, GA. You can reach Ian at Ian@softwareforhardware.com