Does your company have a website? If so, make sure Google can read it. Customers are not the only ones looking at your company updates, products, services or even industry online; Google does too! Search Engine Optimization (SEO) is the process of optimizing your website so search engines, Google, Bing, etc., can easily read, categorize, index and rate your brand, your content, and your credibility.
According to SemRush.com, search engine bots scan sites to create an index list; through algorithm reviews, your site’s information will be ranked depending on hundreds of components. Once your content is reviewed, Google will determine how relevant your site is. That is also how Google pages are chosen, sites that have high interaction and updates will be higher on the search page when people surf the web.
There are a lot of ways to improve the amount of traffic towards your page. Michigan Tech created a list of ways to keep your site relevant to Google and it says that publishing relevant and authoritative content is the number one way to see improvements.
Key words and phrases are a huge part of optimizing your site, depending on the content of your publications, it is important to determine the significant words you are going to incorporate. Using the key words and phrases will allow for Google to recognize your work more often and more accurately. Make sure pages of the website, the title, meta-tags, and html code repeat category names and key phrases.
For example, if you own a door, frame and hardware distribution business, then using words like; door, frame, and hardware throughout the content of your site, will boost the chance of a potential customer accessing your information.
The frequency you update content can also make a major impact to your SEO results. If you haven’t posted anything new in over a year, it would be a good idea to start generating content to post. A common way to increase the frequency of content is by implementing a blog section; Blogs allow for a casual, but consistent update of information to your site. Google wants to see that you are actively adding information, this attracts more traffic which hopefully will bring more productivity to your business.
Ian Oxman, Co-Owner, Software for Hardware, LLC, based in Atlanta, GA. You can reach Ian at Ian@softwareforhardware.com