Software for Hardware Publishes “5 Keys to Social Media Success” Whitepaper
(July 26, 2024) Software for Hardware (SFH) releases “5 Keys to Social Media Success”, the newest whitepaper in their 5 Keys to Success research series. This whitepaper explores the benefits of using social media for door, frame, and hardware distribution businesses.
The paper describes how over 5 million people today use social media to stay updated on news, connect with others, and create content. Many companies today create and post content to spread the word about their product and business.
Software for Hardware points out that companies can reach a variety of audiences by posting on social media. Specifically, door distributors can take the opportunity to connect with colleagues, attract new hires, generate customer leads, assess competitors, and maintain client relationships.
The paper goes on to discuss five key strategies for forming a custom social media plan. Strategies include defining your goals, setting a schedule, building your brand, adapting to your audience, and staying connected. It also provides a list of post ideas for door distributors.
“5 Keys to Social Media Success” also argues that browsing through social media posts, not just creating them, can be very helpful for door distributors, as it helps them stay connected and share knowledge in the industry.
“I use social media for business quite frequently,” says Ashley Saldivar, Client Support Manager of Software for Hardware. “Many different manufacturers and brands constantly post product updates, codes, and standard updates. It’s great to take a few minutes throughout the day to scroll through and see current updates, projects, or even open job positions in the industry.”
Furthermore, the paper emphasizes the importance of maintaining a digital presence in an increasingly digital world. During an age of hiring and retiring issues, door distributors can connect with other professionals and keep knowledge alive. They can discover new routes to hiring new employees. And they can build a strong sense of community in the door, frame, and hardware industry.
In the end, Software for Hardware believes that the key to creating a strong social media plan is building one that works uniquely for your business, as each business is unique.
Software for Hardware creates these whitepapers to help door distributors run more efficient, profitable businesses in today’s world. You can download “5 Keys to Social Media Success” at http://softwareforhardware.com/download-social-media-whitepaper
About Software for Hardware – Since 1998, Software for Hardware has provided estimating and project management software to commercial door, frame and hardware distributors across the U.S. and Canada. Nearly 1,000 door industry professionals rely on Software for Hardware to improve their business efficiency, client responsiveness, and bottom line profitability. As a result, Software for Hardware has become the fastest growing software in the industry and the software of choice for door distributors.
About Univerus – Univerus believes that harmonious value results from bringing together forward-thinking professionals and proven solutions. Representing a suite of software businesses strategically woven into the Univerus family, its centralized management approach has empowered top-notch teams to provide mission-critical solutions with the most robust and innovative products available in the marketplace.
