Every business owner understands the importance of customer service. Creating and maintaining relationships with customers, acknowledging their needs and even expectations, can either help or hinder business success. Fortunately, technology now makes interacting with customers significantly easier. Many door, frame and hardware businesses value the importance of high customer satisfaction and relationships.
Salesforce explains that customer relationship management (CRM) software benefits sales, customer service, business development, and even marketing. Customer service software and technology tools represent the most common software upgrade for U.S. businesses. In fact, by 2027 industry experts estimate that customer service software will exceed $114 billion in annual revenue.
Professionals argue that customer service software can identify a clear picture of your customers wants and needs. Many businesses also use customer service software to track client satisfaction. Understanding your customers with real data facilitates making proper business adjustments and future success.
Super Office reported that business prioritize contact management as a key feature in their CRM and project management software. This holds true for door, frame and hardware distributors as well. Software users want the ability to quickly lookup client and prospect contacts and recent information.
Operating a business, no matter how big or how small, without a customer relationship CRM tools will eventually negatively impact the productivity of your organization. Online tools allow customers to instantly voice their requests, complaints and other feedback to the relevant people on your team. This means you can quickly react to problems and resolve situations. This helps processes run more smoothly and successfully. As Bill Gates said over 20 years ago, “Bringing together the right information to the right people will dramatically improve a company’s ability to develop and act on business opportunities.”
Cheryl Orsi, Senior Customer Relations Executive, Software for Hardware LLC, is based in Atlanta, GA. You can reach Cheryl at cheryl@softwareforhardware.com
